Description

In an era where artificial intelligence is reshaping the marketing landscape, maintaining trust and authenticity is more critical than ever for small businesses. This dynamic session will explore how to effectively leverage AI tools for research, strategy, and insights while preserving the creativity and human connection that distinguish your brand.  Key topics include: - How small businesses can use AI to streamline processes without losing their personal touch. - Common pitfalls of AI in marketing and how to avoid them. - A unique comparison of human-led versus AI-generated approaches to content and strategy. - Practical tips for balancing technological innovation with genuine customer engagement. 

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